Simply Extraordinary

Simply Extraordinary

Copyright ©Fabio Flora / All rights reserved.

On the occasion of the Salone del Mobile, the client was set to unveil new products that needed to be associated with a new visual identity. Hence the choice of black as the background for a palette to be painted with two colors, in various shades and gradations, to be transferred into enormous pixels on the walls and platforms, and to be found in the same fabrics and finishes as the seating on display.


CLIENT / Xedra


DATE / 2015


PLACE / Milan, Italy

Photo / M. Covi

Simply Extraordinary

Copyright ©Fabio Flora / All rights reserved.

On the occasion of the Salone del Mobile, the client was set to unveil new products that needed to be associated with a new visual identity. Hence the choice of black as the background for a palette to be painted with two colors, in various shades and gradations, to be transferred into enormous pixels on the walls and platforms, and to be found in the same fabrics and finishes as the seating on display.


CLIENT / Xedra


DATE / 2015


PLACE / Milan, Italy