
Simply Extraordinary
Copyright ©Fabio Flora / All rights reserved.
On the occasion of the Salone del Mobile, the client was set to unveil new products that needed to be associated with a new visual identity. Hence the choice of black as the background for a palette to be painted with two colors, in various shades and gradations, to be transferred into enormous pixels on the walls and platforms, and to be found in the same fabrics and finishes as the seating on display.
CLIENT / Xedra
DATE / 2015
PLACE / Milan, Italy



Photo / M. Covi
Simply Extraordinary
Copyright ©Fabio Flora / All rights reserved.
On the occasion of the Salone del Mobile, the client was set to unveil new products that needed to be associated with a new visual identity. Hence the choice of black as the background for a palette to be painted with two colors, in various shades and gradations, to be transferred into enormous pixels on the walls and platforms, and to be found in the same fabrics and finishes as the seating on display.
CLIENT / Xedra
DATE / 2015
PLACE / Milan, Italy